TikTok Provides Users Power to Limit Artificial Intelligence-Made Content in Their Feeds

Users will soon have a fresh option that enables them to cut down on the quantity of AI-created videos appearing in their streams. This initiative comes as the service revealed that it now features more than 1 thousand million AI videos.

Testing and Rollout

The new functionality is undergoing trials over the following weeks before a widespread launch. This development aligns with a surge in AI content, fueled by emerging video-generation tools.

AI Content on Other Platforms

It has been noted that almost 10% of the fastest-growing video streams on a competing service primarily display AI-generated videos. A significant portion of this output is classified as “AI slop”, a term for poor-quality, factory-style content that is often absurd or surreal.

“We know from our community that numerous viewers like content produced via AI tools, including computer-generated images to science explainers, and we aim to give people the power to increase or decrease of that, according to their own choices,” stated a spokesperson.

AI on the Platform

TikTok disclosed that there are currently over a billion videos on its network identified as AI-generated. In total, over 100 mn pieces of content are uploaded to the service daily, making AI-generated material a minor part of its complete catalog.

Customizing Your Feed

Users will be capable of reduce or increase the level of AI-generated videos they see by accessing the “manage topic” option in the application and choosing the AI content topic. Further subjects that currently be adjusted under the setting include current affairs, fashion, aesthetics, and dance.

Content Labeling and Policies

Its rules mandate content makers to identify lifelike artificially created content, and it forbids dangerous deepfakes of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is not labeled can be removed under its community policies.

Additionally, the platform will henceforth apply an AI-generated label to content made using its proprietary AI systems, or detected by an industry-wide initiative for spotting artificial media. This action is designed to help prevent users from trying to evade the tagging system.

Responsible AI Funding

The company is furthermore launching a $2m educational fund for professionals and institutions to produce educational content about using AI responsibly. This project will support charitable organizations dedicated to teaching programming and robotics.

Content Safety Approach

The video-sharing app has justified its safety measures, following controversy over intentions to lay off a large number of safety staff in the United Kingdom. The company is expected to reduce a significant number of roles in its trust and safety team in its British office, with worker representatives and online safety experts expressing worry that staff are being displaced by machine-led review.

A company official clarified that people-led review would remain essential, but artificial intelligence can protect employees by filtering out the most distressing content ahead of it is viewed by humans. The company stated a 76% decrease in disturbing and violent content handled by content reviewers over the previous year due to intervention by its AI tools.

“We think that it’s essential to integrate staff and AI to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s very important to reduce exposure to harmful content as rapidly, which is why a significant AI assistance is proving valuable work at speed.”